Chaffey: Digital Marketing 8e

Digital Marketing, 8th edition is a comprehensive guide to effective strategies and practices, offering insights into the main principles and aspects of Digital Marketing. It has been updated to include key techniques such as search, social media, content marketing, conversion optimization, and marketing automation, as well as increased data-driven marketing techniques. It also links marketing theory with practical business experience through case studies from market-leading companies.

Format: Paperback / softback
Length: 560 pages
Publication date: 02 March 2022
Publisher: Pearson Education Limited

Digital Marketing, 8th edition, is a comprehensive guide to the strategies, techniques, and online trends that have revolutionized the way companies engage with their consumer audiences. Renowned for its clear structure and accessible content, the text offers valuable insights into the core principles and aspects of Digital Marketing. The eighth edition has been extensively revised to provide you with a deeper understanding of the success factors of a digital marketing strategy. It covers key techniques such as search engine optimization (SEO), social media marketing, content marketing, conversion optimization, and marketing automation. Additionally, it introduces enhanced data-driven marketing techniques, including digital analytics, artificial intelligence, and machine learning, with numerous new examples covering these areas.

To enhance your learning experience, this latest edition seamlessly integrates marketing theory with practical business insights through case studies from renowned market-leading and cutting-edge companies like ASOS, Spotify, and L'Oréal. Numerous useful features are included, such as self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. The "Essential Digital Skills" boxes guide you in developing key skills that will be valuable in your future workplace endeavors.

As the world's leading learning company, Pearson has authored this textbook, ensuring it is a must-have resource for students and professionals alike. Whether you are a marketing enthusiast, business professional, or aspiring entrepreneur, Digital Marketing, 8th edition, provides you with the knowledge and skills needed to thrive in the digital age.

Weight: 1038g
Dimension: 197 x 264 x 23 (mm)
ISBN-13: 9781292400969
Edition number: 8 ed